MEL Notes Blog

This is the marketplace for idea exchange on Media Effects. We will update the blog posts using pieces students write for the Media Effects course.

Research Profile: PCRG

Research Profile: PCRG

Brian Watson is a fourth-year doctoral student at the Manship School of Mass Communication. He is a member of the Political Communication Research Group (PCRG), and he thinks it’s one of the best ways for students to learn how to do research.

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Reactance and persuasion: What is reactance?

Reactance and persuasion: What is reactance?

If an anti-smoking campaign targeting teenagers uses the slogan “Think. Don’t smoke,” the message often does not work well as the designers expected. In fact, it leads to the opposite effects: teenagers develop more favorable attitudes toward tobacco companies than otherwise (Henriksen, Dauphinee, Wang, & Fortmann, 2006). Why?

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Can media narratives lead to persuasion?

Can media narratives lead to persuasion?

Media narratives are found to be a powerful vehicle to educate individuals about certain issues, and to influence their attitudes and behaviors (e.g., Moyer-Gusé, 2008). However, it is not very clear as to why narratives have such power.

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The Effects of Inspirational Media – Phase Three

How to Sign Up for “The Effects of Inspirational Media – Phase Three” First, please log into the MEL Research Participation System to determine whether you have already participated in phase one of this study during Fall 2016. If you participated in “The Effects of Inspirational Media – Phase One,” you are ineligible to participate in the third phase of this research project. Next, if you are in MC 2000 (Section 1) or MC 3333 (Section 1), please recall whether you participated in “The Effects of Inspirational Media – Phase Two” during Spring 2017 via an online survey link. If you participated in phase two of this study, you are ineligible to participate in the third phase of this research project. If you did not complete either of the aforementioned phases of this study, you are eligible to participate in phase three, which will take place in the Media Effects Lab. Students interested in participating in this study should sign up for one 30-minute lab session during the researcher’s brief class presentations. Students absent from class during the brief presentations should email Kaelen Delaune (kdelau5@lsu.edu) if they are interesting in signing up to participate in the research project. Please reference the date and time you wish to sign up for. Below are the dates and times for all study sessions: Monday, March 27 2:30 p.m. 3 p.m. Tuesday, March 28 1:30 p.m. 2 p.m. 2:30 p.m. Wednesday, March 29 9 a.m. 9:30 a.m. 10 a.m. 10:30 a.m. 2:30 p.m. 3 p.m. Thursday, March 30 12:30 p.m. 1 p.m. 1:30 p.m. 2 p.m. 2:30 p.m. Friday, March 31 9 a.m. 9:30 a.m. 10 a.m. 10:30 a.m. 11 a.m. 11:30 a.m. 12 p.m. 12:30 p.m. 1 p.m. 1:30 p.m. 2 p.m. 2:30 p.m. 3...

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The Anatomy of Inspiring Media

Instructions for Signing Up for the Anatomy of Inspiring Media   First, please log into the MEL System to determine if you have already participated in Parts 1 and 2 of “The Anatomy of Inspiring Media.”  There are multiple studies being conducted on inspiring media, so please be sure you are looking for the right study. If you participated in Part 1 (the online survey) AND Part 2 (lab session) in fall 2016, you are not eligible to participate again. If you participated in Part 1 only, you are still eligible to participate in Part 2. Simply attend the 30-minute lab session you signed up for during class. If you did not complete either part of the study in fall 2016, please complete Part 1 by clicking on this link. Once Part 1 is completed, please attend the 30-minute lab session you signed up for during class. You MUST complete the online survey prior to attending the lab session.  All lab sessions take place in the Media Effects Lab. You MUST complete Parts 1 and 2 in order to receive course credit.  Partial credit will not be awarded. You will need your 5-digit MEL ID, if you already have one. If you do not have a MEL ID,  when asked for one provide a 5-digit ID number of your choice.  Please remember this number as you will be asked to provide it for both Parts 1 and 2. Questions can be directed to Dr. Meghan Sanders...

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Ahh, Do I HAVE to Say Goodbye??

As the saying goes, breaking up is hard to do. Not only are we finding ourselves breaking up with friends, teachers, and romantic partners, we also find ourselves having to “break up” our favorite television characters. As if there wasn’t enough problems in this world. It seems like the inevitable fate. Just as you are really starting to like a show or connect with a character, the show is cancelled or the actor is off the show to do bigger and better things (how selfish of that actor, right?).

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