Cover Stories

Research Profile: PCRG

Research Profile: PCRG

Brian Watson is a fourth-year doctoral student at the Manship School of Mass Communication. He is a member of the Political Communication Research Group (PCRG), and he thinks it’s one of the best ways for students to learn how to do research.

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Effects of Inspirational Media

Effects of Inspirational Media

The Media Effects Lab is not just for professors and graduate students. Undergraduate researcher Kaelen Dalaune’s thesis, “A Study of the Effects of Inspirational Media” utilized the Media Effects Lab in a three-phase study. Dalaune was interested in the power of media and how it can be used not just to sell a product, but to tell a story, create relationships, and motivate people to take charitable actions.

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Reactance and persuasion: What is reactance?

Reactance and persuasion: What is reactance?

If an anti-smoking campaign targeting teenagers uses the slogan “Think. Don’t smoke,” the message often does not work well as the designers expected. In fact, it leads to the opposite effects: teenagers develop more favorable attitudes toward tobacco companies than otherwise (Henriksen, Dauphinee, Wang, & Fortmann, 2006). Why?

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Q & A with Dr. Chun Yang

Q & A with Dr. Chun Yang

Meet Dr. Chun Yang! It is his first year teaching as an assistant professor at the Manship School of Mass Communication. His research interest is media psychology, specifically, the cognitive and emotional impacts of media messages. Dr. Yang received his Ph.D. from Penn State, his M.A. mass communication in China, his second M.A. in communication studies from Washington State University, and his B.A. in journalism in China. He is currently teaching courses in PR & Social Media Strategy and PR Research.

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Q&A with Dr. Yongick Jeong

Q&A with Dr. Yongick Jeong

Dr. Yongick Jeong is an associate professor at the Manship School of Mass Communication at Louisiana State University in Baton Rouge. His research interests include advertising, health and environmental communication, international communication, and digital and social media. He has been published in the Journal of Marketing Communications, Journal of Interactive Advertising, Sports Marketing Quarterly, Korean Journal of Advertising, the Journal of Promotion Management and more.

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Manship Researchers to present at 113th APSA conference

Manship Researchers to present at 113th APSA conference

The 113th American Political Science Association conference will take place August 31 – September 3, 2017 in San Francisco, Ca. Manship school faculty members and a graduate student will present their work at the conference.

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