People

 Meghan Sanders
 Associate Dean  – Research and Strategic Planning
 PhD: Pennsylvania State University – Mass Communication

 E-mail: msand@lsu.edu

 Meghan S. Sanders has over 12 years of experience in conducting experimental studies. As director of the Media Effects Lab, she is responsible for assisting faculty, students and professional institutions in conducting projects designed to test audience responses to various media formats and content, using various technologies (i.e. physiological recordings, eye tracking, web tracking, reaction time, etc.). She received her Ph.D. and Master of Arts in Mass Communication degree from Penn State University, and her Bachelors of Arts degree from Dillard University. She is an associate professor in the Manship School of Mass Communication where she teaches research methods and statistical analysis, public relations and mass communication theory courses.

 

Profile PictureStephanie Whitenack
Manager – Media Effects Lab
Doctoral Student: M.A. in Communication Studies – University of Cincinnati

E-mail: swhi117@lsu.edu

Stephanie Whitenack is currently a Ph.D. student in mass communication at LSU. Her primary research interests pertain to entertainment media psychology, with a concentration on socially stigmatized groups. She enjoys using both quantitative and qualitative approaches to study audiences’ perceptions and responses to media. Her past research examined parasocial relationships and loneliness among people with Down syndrome. 

 

Yongick Jeong
Associate Professor
PhD: 2007, University of North Carolina – Advertising and Media Effects

E-mail: yjeong@lsu.edu

Yongick Jeong (Ph.D. University of North Carolina) is an assistant professor in the Manship School of Mass Communication. He is interested in measuring the effectiveness of TV commercials, advertising in social and entertainment media, health communication, and public opinion on the Internet. His teaching areas include advertising media planning, management, campaign, persuasion, and research methods.

 

 Hyojung Park
 Assistant Professor
 PhD: 2011, University of Missouri

 E-mail: hjpark6@lsu.edu

 Hyojung Park is an assistant professor in the Manship School of Mass Communication. She teaches courses in public relations and research methods. She earned a doctorate in journalism from the University of Missouri and a mater’s degree in mass communication from the University of Georgia. Her research focuses on health communication, crisis communication, relationship management in public relations, and corporate social responsibility. She is currently interested in how social media can be effectively utilized for branding, building relationships, and health promotion. Her research and research collaborations won five Top Paper awards at national and international conferences. Her work has appeared in a number of refereed journals, including Journal of Public Relations Research, Journal of Health Communication, and Journal of Business Ethics.

 

people_pingreeRay Pingree
Assistant Professor
PhD: 2008, University of Wisconsin – Madison

E-mail: rpingree@lsu.edu

Ray Pingree’s research asks how political communication could make democracy work better in terms of prioritizing and solving problems. He studies dysfunctions in our national discussion such as treating politics as a mere game or competition, too little accountability for dishonesty, and prioritization of issues that favors the sensational and is rarely proactive. His experiments on these dysfunctions aim to find points of leverage that could improve our national discussion either through changes in media or changes in media literacy of the audience.

 

Lance Porter
Associate Professor
PhD: 2002, University of Georgia – Mass Communication

E-mail: lporter@lsu.edu

With more than 20 years of marketing experience, Lance Porter has focused on digital media since 1995, when he built his first commercial Web site. Before coming to LSU, Porter spent four years as executive director of digital marketing for Disney’s film studio. There he oversaw the digital creative and media strategies for more than 80 films and won a Clio Award for excellence in advertising. He currently chairs the Digital Media Initiative in the Manship School at LSU. He teaches digital media and advertising courses at the undergraduate and graduate levels. His research on digital, social and mobile media effects has appeared in numerous journals and books devoted to advertising, journalism, public relations and sport.  He holds a joint appointment with the Center for Computation and Technology (CCT) and is a member of the AVATAR faculty. He won the 2009 LSU Alumni Faculty Excellence Award and was the 2010 American Advertising Federation Donald G. Hileman Memorial Educator of the Year in the seventh district.  Porter earned his PhD from the University of Georgia where he helped create the New Media Institute.

 

people_SearlesKathleen Searles
Assistant Professor
PhD: 2011, Washington State University – Political Science

E-mail: ksearles@lsu.edu

Kathleen Searles received her Masters and Ph.D. degrees from Washington State University.  Her interests include news media, campaign advertising, and political psychology.  Specifically, her research examines the content of partisan news, the effects of branded television fact-checking on political attitudes, and the influence of emotional campaign ads on political behavior.  She has published in Public Opinion Quarterly, Political Research Quarterly, Political Communication, and Political Psychology among others.

 

People_MinjieMinjie Li
Doctoral Student; M.M.C in Media and Public Affairs

E-mail: mli16@lsu.edu

Minjie Li is currently a Ph.D. student in mass communication at LSU. His primary research interests mainly pertain to media psychology, standing at the intersection of technology, transgender studies, sexuality, amateurism, and media diversity. Along with various quantitative psychological methods (e.g. experiment, reaction time, eye/web tracking, etc.), he also takes qualitative approaches, such as ethnography and intersectionality, given the nature of his research. In addition to managing MEL, he also creates its website and visual identity. He started out as a journalist and a interactive designer for the Olympics Official Website. He, as an investigating reporter,  also investigated the mechanisms of emergency response of local government and medical system on a deathly earthquake.

 

Screen Shot 2016-03-30 at 1.13.07 PMMingxiao Sui
Doctoral candidate; Manship School of Mass Communication

E-mail: msui1@lsu.edu

Her research interests include political communication, media effects, international communication, and new media and technology. Her current research focuses on the effects of ethnic- and English-language media on ethnic audiences in the U.S. In addition, she also explores the role of mobile devices in contemporary society.
MEL Projects
Share Your Opinion on Political Websites (March, 2016) – Tobii eye-tracking was used to collect data on how people encounter different types of political information online. Encountering News on the Internet (April 2015; February, 2016) – Using eye-tracker data, we explored whether participants across conditions are likely to read the news article in different ways. Watch TV (December, 2015) – This study utilized Tobii eye-tracker to examine students’ opinion on a television program. Students were asked to watch a short clip and provide their attitudes.  Share Your Opinion on Political Ads (October, 2015) – This study was interested in students’ opinion of various political advertisements using Tobii eye-tracker.