Using valid and reliable scientific methods, MEL can inform the process of creating effective messages for advertisers, public relations practitioners, journalists, political strategists, and many others. These messages can contain audio, visual, or interactive messages, as well as any combination of these formats. Among those things that can be examined are:


Website usability and attractiveness analysis

  • Website usability and attractiveness
  • Advertising effectiveness
  • Effectiveness of printed and online media messages
  • Form effects (i.e. how does the medium used impact audience response)
  • Unconscious responses to media content
  • And more…..


For more information on MEL  please contact:

Meghan S. Sanders, Ph.D.
Deputy Director

Manship Research Facility-Media Effects Lab
Baton Rouge, LA 70803
Ph (225) 578-7380
Fax (225) 578-2125