Using valid and reliable scientific methods, MEL can inform the process of creating effective messages for advertisers, public relations practitioners, journalists, political strategists, and many others. These messages can contain audio, visual, or interactive messages, as well as any combination of these formats. Among those things that can be examined are:


Website usability and attractiveness analysis

  • What media elements are garnering attention, and how much?
  • Which parts of what people are seeing do they like the best?
  • How is information presented in media content being processed?
  • How much information is being retained?
  • How intense are responses and experiences?
  • Are instantaneous, pre-conscious reactions positive or negative?
  • And more…..


For more information on MEL  please contact:

Meghan S. Sanders, Ph.D.

Manship Research Facility-Media Effects Lab
Baton Rouge, LA 70803
Ph (225) 578-7380
Fax (225) 578-2125