cultivation

MEL Notes – Stereotyping in Media: Are We Becoming Punishable by Priming?

MEL Notes – Stereotyping in Media: Are We Becoming Punishable by Priming?

This is the second of two posts on this week’s topic, cultivation theory. Cultivation theory explores the long-term effects of television and other media. We can examine these effects from three aspects: 1) the way media institutions operate and are structured 2) the content that is created as a result of the structures, and 3) the influence the content has on the way media consumers perceive of individuals, groups and the world around them. The following post is written by doctoral student, Josh Eachus.

Read More