Media Effects

Reactance and persuasion: How do we measure reactance?

Reactance and persuasion: How do we measure reactance?

Many psychological concepts are both dispositional and situational. Reactance is no exception. Although most of the classic reactance research focuses on situational reactance (see Burgoon, Alvaro, Grandpre, & Voulodakis, 2002, for a review), it is also considered as a personality trait (Brehm & Brehm, 1981). In other words, some individuals are more reactance-prone than others.

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Media Effects Research Group

Media Effects Research Group

The Media Effects Research Group is a team of faculty and students with the dual purpose of teaching the student’s research skills and producing scholarly work in the field. The two students, Stephanie Whitenack and Chelsey Hutchins discuss their experience with the group and give details on why they joined. 

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Q&A with Dr. Hyojung Park

Q&A with Dr. Hyojung Park

Dr. Park discusses her various research, her research process, and what she wants her students to know about research. Dr. Park received her Ph.D. in Journalism from the University of Missouri, Columbia. Her dissertation focused on crisis communication. Her research areas are crisis communication, health communication, and strategic communication. She is an associate professor at the Manship School of Mass Communication in Baton Rouge, Louisiana. 

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Research Profile: PCRG

Research Profile: PCRG

Brian Watson is a fourth-year doctoral student at the Manship School of Mass Communication. He is a member of the Political Communication Research Group (PCRG), and he thinks it’s one of the best ways for students to learn how to do research.

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Effects of Inspirational Media

Effects of Inspirational Media

The Media Effects Lab is not just for professors and graduate students. Undergraduate researcher Kaelen Dalaune’s thesis, “A Study of the Effects of Inspirational Media” utilized the Media Effects Lab in a three-phase study. Dalaune was interested in the power of media and how it can be used not just to sell a product, but to tell a story, create relationships, and motivate people to take charitable actions.

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