Media Effects

Research Profile: PCRG

Research Profile: PCRG

Brian Watson is a fourth-year doctoral student at the Manship School of Mass Communication. He is a member of the Political Communication Research Group (PCRG), and he thinks it’s one of the best ways for students to learn how to do research.

Read More

Effects of Inspirational Media

Effects of Inspirational Media

The Media Effects Lab is not just for professors and graduate students. Undergraduate researcher Kaelen Dalaune’s thesis, “A Study of the Effects of Inspirational Media” utilized the Media Effects Lab in a three-phase study. Dalaune was interested in the power of media and how it can be used not just to sell a product, but to tell a story, create relationships, and motivate people to take charitable actions.

Read More

Reactance and persuasion: What is reactance?

Reactance and persuasion: What is reactance?

If an anti-smoking campaign targeting teenagers uses the slogan “Think. Don’t smoke,” the message often does not work well as the designers expected. In fact, it leads to the opposite effects: teenagers develop more favorable attitudes toward tobacco companies than otherwise (Henriksen, Dauphinee, Wang, & Fortmann, 2006). Why?

Read More

When is it for good for characters to be bad?

When is it for good for characters to be bad?

To study film viewers’ engagement with narratives featuring morally good and bad characters, and ones in between, associate professor and MEL director Meghan Sanders asked individuals about their perceptions of different Harry Potter characters, going beyond past research that suggests people like happy, and just endings. The study examined how much exposure to the narrative, identification, and moral judgment about characters influence whether individuals may morally disengage during mediated entertainment experiences.

Read More

Manship at ICA 2016

Manship at ICA 2016

Manship School faculty, graduate students and alumni are gearing up to leave their mark on the 66th Annual International Communication Association (ICA) Conference, June 9-13 in Fukuoka, Japan. Keeping with conference theme, “Communicating with Power,” Manship scholars will present on a variety of issues concerning digital advertising, health communication, and public relations and political communication.

Read More