Media Effects

Reactance and persuasion: What is reactance?

Reactance and persuasion: What is reactance?

If an anti-smoking campaign targeting teenagers uses the slogan “Think. Don’t smoke,” the message often does not work well as the designers expected. In fact, it leads to the opposite effects: teenagers develop more favorable attitudes toward tobacco companies than otherwise (Henriksen, Dauphinee, Wang, & Fortmann, 2006). Why?

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When is it for good for characters to be bad?

When is it for good for characters to be bad?

To study film viewers’ engagement with narratives featuring morally good and bad characters, and ones in between, associate professor and MEL director Meghan Sanders asked individuals about their perceptions of different Harry Potter characters, going beyond past research that suggests people like happy, and just endings. The study examined how much exposure to the narrative, identification, and moral judgment about characters influence whether individuals may morally disengage during mediated entertainment experiences.

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Manship at ICA 2016

Manship at ICA 2016

Manship School faculty, graduate students and alumni are gearing up to leave their mark on the 66th Annual International Communication Association (ICA) Conference, June 9-13 in Fukuoka, Japan. Keeping with conference theme, “Communicating with Power,” Manship scholars will present on a variety of issues concerning digital advertising, health communication, and public relations and political communication.

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MEL Notes – Insert Stereotypical Blog Name Here

MEL Notes – Insert Stereotypical Blog Name Here

There is no questioning that television is a dominant source for information that assists us in understanding others and ourselves. What we watch on television helps us define social standards and behavioral norms. It tells us who should be esteemed and who should be ridiculed. For better or for worse, television is a powerful information source that has the ability to shape the way we think and act.

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MEL Notes: Social Roles and Stereotyping

MEL Notes: Social Roles and Stereotyping

The week of February 15 we spent the class period discussing social groups, stereotyping and the role media play in creating, distributing and perpetuating individuals’ perceptions of others. In many instances, media become the only venue through which we may come to interact with and learn about individuals who are dissimilar from ourselves. So, understanding how the media actually depict certain groups of people (especially marginalized groups), becomes important as these representations can have effects on media consumers and how we navigate the world.

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