MELresearch

Reactance and persuasion: What is reactance?

Reactance and persuasion: What is reactance?

If an anti-smoking campaign targeting teenagers uses the slogan “Think. Don’t smoke,” the message often does not work well as the designers expected. In fact, it leads to the opposite effects: teenagers develop more favorable attitudes toward tobacco companies than otherwise (Henriksen, Dauphinee, Wang, & Fortmann, 2006). Why?

Read More

MEL researchers participate at national conference

MEL researchers participate at national conference

The 100th annual meeting of the Association for Education in Journalism and Mass Communications (AEJMC) will take place Aug. 9-12 in Chicago. Manship School faculty members, graduate students and alumni will participate in the event’s presentations and workshops, as well as receive several awards. Six presentations and papers by MEL faculty fellows and graduate students will be featured at the conference.

Read More