narratives

Ahh, Do I HAVE to Say Goodbye??

As the saying goes, breaking up is hard to do. Not only are we finding ourselves breaking up with friends, teachers, and romantic partners, we also find ourselves having to “break up” our favorite television characters. As if there wasn’t enough problems in this world. It seems like the inevitable fate. Just as you are really starting to like a show or connect with a character, the show is cancelled or the actor is off the show to do bigger and better things (how selfish of that actor, right?).

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It’s Complicated: Breakups with Mediated Characters

It’s Complicated: Breakups with Mediated Characters

Parasocial breakups (PSBs) occur after an audience member’s favorite character—with whom they have developed a PSR with—goes off the air. The researchers completed this study right after the final episode of Friends aired to explore the effects of a “breakup” with participants’ favorite character on the show. I would imagine that breaking up with a whole group would have different effects than just losing one friend. Also, another study should examine the effects of PSBs right after binge watching a show on Netflix, Hulu, etc. to see if similar effects are found. Finally, I would like to see a study that compares a parasocial break up to a parasocial break.

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MEL Notes: Parasocial Contact

MEL Notes:  Parasocial Contact

The week of February 29, the class discussion revolved around various forms of audience involvement, the psychological response a person has to mediated messages. From identification to fandom to worship, media viewers/consumers can engage with content and narratives to varying degrees through their connections with the individuals (media personae) featured.

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In a Parasocial World

In a Parasocial World

Research has found that ‘narrative’ versus ‘analytical’ processing of an ad message leads to greater positive attitudes toward the ad through self-transportation (Escalas 2007). Furthermore, greater transportation has also been found to increase the perceived realism of narratives and character liking (Green, 2004; Green and Brock, 2000; Krakowiak and Oliver 2009). Research has also demonstrated that when an individual is exposed to information that is incongruent with his/her own attitude, there will be greater positive changes in attitudes toward the object of the ad due to more elaborate processing (Sen and Lernan 2007). Research has also demonstrated that when an individual is exposed to information that is incongruent with his/her own attitude, there will be greater positive changes in attitudes toward the object of the ad due to more elaborate processing (Sen and Lernan 2007). Thus, one may expect that by framing the message in a way that is incongruent to the surrounding stereotypical norms (like that ‘Imagine a Word’ ad), greater changes in attitude will result.

This made me wonder…

When a majority group member is exposed to ad concerning a minority-group related issue, similar to the one shown in this blog post, will the message frame moderate the ad exposure effect on prejudices? And what explains these effects (i.e., involvement, transportation, parasocial contact?

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